NHS Derby and Derbyshire partners with Heartburn Cancer UK to fight oesophageal cancer
The NHS is partnering with national charity Heartburn Cancer UK to launch a targeted campaign in Derby.
Derby has a high prevalence of upper gastrointestinal cancer and is one of only two areas in the country chosen to work with Heartburn Cancer UK due to its high prevalence of upper gastrointestinal cancer.
The campaign will be piloted in areas just south of Derby City, where we know that people often present later for upper gastrointestinal cancer, often at stages three and four where outcomes are poorer.
In Derby City South, 7% of urgent suspected upper gastrointestinal cancer referrals present at a late stage, a figure higher than many areas of the county where the majority range from 4% to 6% depending on the locality.
Launching today, during Oesophageal Cancer Awareness Month, the six-week campaign urges people to seek medical advice if they have persistent heartburn, a key risk factor for oesophageal cancer.
Residents in Alvaston, Sinfin, Chellaston, and Melbourne can expect to see campaign messages in GP practices, on pharmacy shelves, and even on fuel pump nozzles.
The collaboration brings together Heartburn Cancer UK’s specialist knowledge in oesophageal cancer awareness, with the NHS’s local expertise and networks.
Fiona Labrooy, Chief Executive, Heartburn Cancer UK said: “It’s great to be partnering with the NHS in Derby and Derbyshire to deliver such an important campaign.
“Oesophageal cancer is a devastating disease, but many people are unaware of the warning signs.
“By working together, we can ensure that more people understand the risks, recognise the symptoms, and take action earlier.
“Early diagnosis saves lives, and this campaign is a step towards making that a reality.
“We hope that by raising awareness, we can encourage people to take worsening or persistent heartburn seriously and seek help when needed.”
With support from local healthcare professionals, including colleagues from University Hospitals of Derby and Burton, local pharmacies and General Practice, we hope this partnership will help make a meaningful impact to raise awareness of and improve early diagnosis of oesophageal cancer.
Residents of Derby City South are encouraged to look out for campaign materials and everyone is encouraged to take action if they experience persistent heartburn or other related symptoms.